#1 ROOFER MARKETING AGENCY
Patch the gaps in your marketing and keep the jobs rolling in
A good roof sells itself… but only if the right people know about it. If your website isn’t bringing in leads, it’s just another glorified brochure collecting dust. Homeowners are looking for roofers every day. Let’s make sure they find you before they even think about your competition. More calls, more jobs, no wasted marketing dollars.
- 4.7 stars from 116 reviews
230k+ Leads Generated
$0 Setup Fees Guaranteed
100% Flat
Pricing
No Long-Term Contracts
Too many gaps between jobs? That’s a problem
When your production schedule has empty slots, it’s more than just a slow day. Your crews are geared up, your trucks are loaded, but without a steady flow of leads, they’re stuck waiting for the next job. And let’s face it… roofing isn’t the kind of business where you can afford downtime between installs.
You want to keep your installers busy and your job pipeline full, not worrying about when the next paycheck will come. When homeowners need a roof repair or full replacement, your company should be the first name they call.
With a digital marketing strategy built for roofing businesses, you can stop chasing leads for your business and start focusing on the jobs that matter.
- 4.7 stars from 116 reviews
You should be running installs, not ad campaigns
Running a roofing business is tough enough without adding “marketing manager” to your list of duties. Between managing crews, quoting jobs, and keeping everything running smoothly, there’s barely any time left to figure out things like paid advertising, SEO for roofers, Googles ads and social media advertising. Add email marketing and content marketing and it gets overwhelming. You don’t need to do it all yourself. Instead of scrambling to learn every platform or tool, you can finally breathe easy knowing your pipeline stays full.
More calls, less wasted ad spend
Too many roofing businesses pour money into ads and see little in return on investment. A smart Google Ads strategy puts your budget to work, reaching homeowners who actually need roof repairs or replacements now.
Show up first and win more jobs
Roofing businesses that rank at the top of Google get the calls first. A strong roofing SEO strategy pushes your business up the search results, building trust and bringing in more jobs without paying for every lead.
Get more leads from your website
A slow or confusing roofing website can cost you jobs. A fast, clear, and easy-to-use site makes it simple for people to request a quote and schedule service, turning more visitors into paying customers.
Stop burnin’ daylight on calls that go nowhere
Not all leads are created equal. Some call just to ask questions, others disappear after taking up hours of your time, and a few aren’t serious about hiring anyone at all.
Chasing junk leads doesn’t just drain your budget. It also wastes valuable energy you could spend on real paying customers. Worse, it leaves you feeling frustrated, wondering why your efforts aren’t paying off.
With the right marketing materials and strategies in place, you’ll have more leads that actually turn into jobs.
Every phone call becomes an opportunity, not a dead end. You deserve leads that respect your time and help boost your roofing business… not ones that leave you spinning your wheels.
- 4.7 stars from 116 reviews
More jobs. Less hassle. Get your roofing business booming.
Marketing and advertising shouldn’t feel like gambling with your hard-earned money. If you’re tired of ads that don’t bring calls, leads that go nowhere, or weeks without enough jobs to keep your crew busy, you’re not alone.
Finally get a steady stream of real customers who need roofing contractors now, without spending hours trying to figure out SEO or ads or full-service digital marketing yourself.
GROW YOUR BUSINESS WITH
Unlimited Plan
$2k* /month
Focus on your roofing projects as your agency keeps the jobs coming. This done-for-you marketing system will bring in steady, high-quality leads, so you’re never left wondering where the next customer is. *Prices are in USD.
What’s included:
- Unlimited landing pages to boost ad results, improve Quality Scores, and lower cost per click.
- Unlimited Google Ads campaigns to put your roofing business in front of people before they call your competitors.
- Call & lead tracking so you always know where your leads are coming from and how much they’re worth.
- A fast, mobile-friendly website designed to load quickly and convert visitors into real roofing jobs.
- Unlimited SEO to boost your rankings to attract more leads without paying for each click.
- Straightforward, easy-to-read reports that show exactly how many leads you're getting and what they cost.
- Full ownership of your marketing assets. Your ads, pages, and accounts are yours to keep.
- 24/7 live dashboard access so you can track your marketing performance anytime.
Proof that our roofer marketing agency helps businesses scale faster
Get more roofing jobs in just 3 steps...
Schedule your free call
Pick a time that works for you to chat about your goals, challenges, and what kind of local roofing jobs you want more of. We'll figure out how to bring in the right customers looking for your services.
Launch a plan built for roofers
Once we understand your needs, we'll create a marketing plan to help your roofing company. You’ll see exactly how it works, whether it’s ranking higher on Google, running better ads, or improving your online presence, without any guesswork.
Watch the right customers come to you
With your online marketing handled, your phone starts ringing with leads ready to book their next roofing job. No more chasing dead-end leads or wasting money on things that don’t work. Just steady calls and a full schedule.
- 4.7 stars from 116 reviews
Book your free, no commitment call and see how you can double your roofing leads without wasting time or money
Stop guessing about what’s holding your roofing business back. Fill out the form below to book your no-cost call.
During this call, we’ll cover:
- Why some roofers are winning all the top jobs in your area and how you can compete
- How to stop wasting money on ads that don’t bring results
- The one thing most roofing companies miss when it comes to getting calls from Google
- What it really takes to get reliable leads without breaking your budget
No pressure. No hard sales pitch. Just an honest conversation about how you can grow your roofing business with marketing that works.
- 4.7 stars from 116 reviews
Questions we get asked as a top rated roofer marketing agency
Why isn’t my roofing business getting enough leads online?
If you’re not getting enough leads, it could be because your business is hard to find online. Many people searching for roofers will go straight to Google and pick from the top results.
75% of users never scroll past the first page of search results. If your website isn’t ranking well or showing up on local searches, potential customers may never see you.
Another issue could be that your ads or social media posts aren’t reaching the right people. For example, if your ads are too broad, they might attract people who aren’t serious about hiring a roofer. Poor targeting can lead to wasted money and frustration.
It’s also worth checking if your website is easy to use. Does it load quickly? Is it mobile-friendly? Can visitors easily contact you?
53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. These small things make a big difference in converting traffic into leads.
Lastly, reviews matter a lot. Most people trust businesses with good reviews. If you don’t have many, encourage happy customers to leave feedback. A mix of better visibility, targeted marketing, and strong reviews can help bring in more quality leads.
How can I tell if a digital marketing agency understands the roofing industry?
When looking for an agency, ask them specific questions about roofing. Do they know what kind of customers roofers need like people needing repairs after storms or new builds? Have they worked with other roofing companies before, and can they share examples of their results?
Check their website or portfolio. Are there any mentions of roofing campaigns? Look for case studies or testimonials from other roofers.
An agency that truly knows the roofing niche should speak your language, using terms like “roof replacement,” “storm damage repair,” or “commercial flat roofs.”
Also, listen for how they approach your challenges. Do they focus on strategies tailored to roofing, like improving local search rankings or creating ads targeting neighbourhoods with older homes?
Agencies that understand roofing won’t offer generic solutions. They’ll talk about how they can help with your unique needs.
How long does it take to see results from marketing efforts?
The timeline for seeing results depends on what kind of marketing you’re doing. Some strategies, like running Google Ads or Facebook Ads, can generate leads almost immediately.
But, these leads are only as good as the quality of the ad campaign itself. It’s important to track whether those calls and enquiries turn into real jobs.
Other methods, like SEO (search engine optimisation), take longer but deliver lasting benefits. Improving your website’s ranking on Google can take 3–6 months or more, depending on how competitive your area is.
Once you’re ranking higher, you’ll likely see a steady stream of organic leads without relying heavily on paid ads.
When it comes to marketing, you need to be patient. Quick fixes often don’t last. A good plan blends short-term tactics, like paid ads, with long-term ones, like building up your online presence through SEO and reviews.
The goal’s to create a system that brings in reliable leads over time.
Why do roofing leads seem so expensive?
Roofing leads can feel expensive because the competition for them is high.
Every roofer in your area wants to show up when someone searches “roof repair near me” or clicks on an ad. This drives up the cost of advertising, especially on platforms like Google Ads.
Another reason is that not all leads are created equal.
Some lead providers sell the same leads to multiple roofers, making it harder to close the deal. Others might send you low-quality leads.
To get better value, focus on generating your own exclusive leads. This can mean investing in SEO to rank higher on Google or creating targeted ads designed to reach homeowners genuinely looking for roofing services you provide.
When you control your own leads, you avoid paying middlemen and improve your chances of turning enquiries into paying jobs.
What’s the best way to improve my roofing company’s Google ranking?
Improving your Google ranking starts with optimising your website for search engines.
Make sure your site includes keywords people are searching for, like “roof repair in [your city],” “new roof installation,” or “local roofing companies.” Include these naturally in your headlines, service pages, and blog posts.
If you work within Calgary, there are roofer marketing services for CGY businesses that you can turn to for help.
Next, claim and optimise your Google Business Profile.
Add photos of your work, keep your hours updated, and encourage customers to leave reviews. Having lots of recent, positive reviews helps build trust and boosts your local ranking.
Backlinks (links from other websites to yours) are another ranking factor. Try getting listed in local directories or partnering with related businesses, like builders or property managers, who can link back to your site.
Lastly, be consistent. Regularly update your content, keep your information accurate, and monitor your progress.
SEO takes time, but steady efforts can push your business to the top of search results.
Should I focus on Facebook Ads, Google Ads, or both?
Both Facebook Ads and Google Ads can work for roofers, but they serve different purposes.
Google Ads target people actively searching for roofing services. For example, someone typing “roof leak repair near me” or “roofing solutions” is likely ready to hire. With Google, your ad appears right when they need you.
Meanwhile, Facebook Ads are great for reaching people who might not realise they need a roofer yet. You can target people in certain areas, showcase before-and-after pictures of your work, or promote seasonal offers. It’s more about planting the idea in their mind.
Ideally, using both platforms together works best. Google Ads capture immediate demand, while Facebook Ads build brand awareness and attract future customers. Just make sure each campaign has clear goals and targets the right audience.
Can reviews really help roofing companies and businesses?
Yes, reviews play a huge role in attracting new customers.
When someone searches for a roofer online, they often look at reviews to decide who to call. Seeing five-star ratings and positive comments reassures them that you’re trustworthy and deliver quality work.
Good reviews also impact your Google ranking. Businesses with more positive reviews tend to appear higher in local search results.
So, having plenty of reviews win customers and makes your business more visible.
If you’re struggling to get reviews, start by asking satisfied customers directly.
A simple request at the end of a job can go a long way. You can also make it easier by sending them a link to your Google profile or review page.
Remember, even one or two negative reviews won’t ruin your reputation if most of your feedback is positive. Just respond politely and professionally to show you care about customer satisfaction.
How do I know if my website is holding me back?
Your website could be hurting your business if it’s outdated, slow, or hard to navigate.
Many people judge a company based on its website. If yours looks unprofessional or doesn’t work well on mobile devices, potential customers might click away.
Test your site by putting yourself in a customer’s shoes.
Can you easily find your phone number or a contact form? Are your services clearly explained? Is there a gallery or testimonials section showcasing your work? If not, it might be time for an update.
Another sign of trouble is poor performance in search results.
Use tools like Google Search Console or free website audit tools to check if your site has issues affecting SEO, like broken links or missing metadata.
A well-designed website acts like your best salesperson working 24/7 to bring in leads and convert them into jobs.
Why do some months feel slower than others in roofing?
Roofing is often a seasonal business, with demand peaking during certain times of the year. For example, spring and summer are usually busy as people prepare for storm season or repair winter damage. Meanwhile, colder months might feel slower.
To even out the slow months, consider running targeted promotions or special offers during off-peak seasons.
For instance, discounts on inspections or gutter cleaning can keep your crew busy and maintain cash flow.
Investing in consistent marketing also helps. Building up your online presence, staying active on social media, and running evergreen ad campaigns can keep your name top-of-mind, no matter the season.
This way, people think of you first when they do need a roofer.
Planning ahead and diversifying your services can help you weather seasonal dips and keep your business steady year-round.
What’s the biggest mistake roofers make with marketing?
One common mistake is trying to do everything themselves.
Roofing’s already a full-time job, and figuring out ads, SEO, and social media on top of that can stretch you thin. Without proper experience, it’s easy to waste time and money on strategies that don’t work.
Another misstep is not tracking results.
Running ads or posting online without measuring success means you won’t know what’s working. Tools like Google Analytics or ad dashboards can help you see which efforts are bringing in leads and which aren’t worth your budget.
Lastly, some roofers rely on generic marketing approaches.
Roofing is a specialised business, and cookie-cutter solutions rarely deliver results. Tailoring your marketing to your local market, services, and ideal customers is essential for growth.
By focusing on what works and letting go of what doesn’t, you’ll avoid common pitfalls and set your business up for success.
What’s actually included in roofing marketing, and how does it help my business grow?
A solid roofing marketing game plan usually starts with professional roofing marketing services tailored to your goals. That means things like Google Ads, lead tracking, and reputation management. But the real magic happens when it all works together.
For example, instead of relying on a generic site, we build you a custom website that’s designed to turn visitors into leads… fast-loading, mobile-friendly, and built to rank. Pair that with local roofing SEO services to boost your visibility in nearby areas, and you’ve got a serious edge over the competition.
At the end of the day, getting a marketing strategy that’s actually built for roofers means more calls, more jobs, and way less guessing.
What should every marketing plan for a roofing company focus on to actually get results?
Not every marketing plan is built with roofers in mind.
A truly effective strategy should start with a clear understanding of your local market, then layer in smart tactics like SEO, ads, and reputation building.
If you’re exploring new marketing ideas, make sure they’re not just trendy. They need to deliver real, qualified leads.
One of the biggest things we focus on is making sure your digital foundation is solid. That means we ensure your website loads fast, ranks well, and makes it easy for customers to reach you.
When all of that clicks together, you’ve got the kind of system that powers amazing marketing… the kind that actually grows your business.
What makes a roofer marketing agency more effective than doing it all yourself?
When you work with a specialized roofer marketing agency, you’re not just getting help. You’re getting proven marketing solutions built specifically for the roofing industry.
From crafting lead-generating websites to running targeted campaigns, everything is tailored to how roofers actually get jobs.
The best roofing marketing doesn’t rely on guesswork. It combines smart strategy with tools like local service ads, which put your business right at the top of Google when homeowners in your area are searching.
It’s all about visibility, credibility, and making sure your phone rings with the right kind of leads.
